The PPPP of the marketing mix in a food business

 For this blog I will apply the “Marketing mix” in a food company, the marketing mix is the minimum variables necessary to be able to develop efficient and effective strategies for the selected market, which in this case will be the food market. It is formed by 4 aspects, the PPPP of the marketing mix: 

First we have to focus on the product, in this aspect you need to analyze which expectation the consumer has on your food, doing this by comparing the direct and indirect competitors of your business, and with that improve your product and service, for fulfilling the client’s necessity and expectations.

Then we have to see the promotion for the business, this area refers to the channels of communication between the company and the consumer, we use it to remind the client the existence of the company for it to attend, and if has attended once to remind him the good service and invite them to come again.

The next aspect is very important, the price. Most of the times one of the mayor things that the client uses to compare your business with the competence is the price-product-service relation, checking prices at first because it is an accountable aspect. For this the business should maintain competitive prices and check its relation with the service and the product.

At last we have an easy one, the place, in most cases it is an struggle, but for a fast food store it isn’t, because the home delivery service and the drive thru are key points of the business making it easier to compete if you had chose the right place.