The SWOT analysis in a food business
This week we saw a topic that can work for almost every type of company, from a newly formed one to a big company (with obvious differences between each other). I will make the SWOT Analysis for a regular food selling company. First of all we have to see the strengths, in this case we need to see which are the controllable aspects of the company, like quality-price relation or a program for a better serving or home delivery service. Then we should see the weaknesses of the business, or in an optimistic way “opportunity areas”, or even this weaknesses could be things that the business can’t directly control, like the consumer way of buying or thinking. In this case the best way to face these weaknesses is to have a creative mind that can look for better solutions for whatever aspect a food business can have.
Then we have to see the opportunities, which are mostly external aspects, that can’t be controlled by the company in the present, but benefits of could benefit the business in some way, in this case it could be having a better price, or keeping the same price but augmenting the food served. And the last step for the SWOT analysis is the threats, which are again things that the company can’t control but in this case could harm or actually harm the business. I this case it could be a competition with another company or even legal regulations or taxes that could hurt the company’s budget.
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